Adam is a former CEO at iqbusiness, the digital integrator and a majority-owned subsidiary of JSE-listed Reunert Group.  He is a joint founder and director of Jozi My Jozi, an advisory board member at Wits Business School and an advisory board member at the Wits Crucible – Centre for Entrepreneurship and New Business Ventures. 

Adam leads the commercial portfolio of Jozi My Jozi.