Tourism
76 Hours in Soweto | Day 2: Locrate Market
Generation Now - a celebration of 50 years of youth culture, creativity, and entrepreneurship. More than just a market, Generation Now is a moment of reflection, continuity, and forward movement - a living expression of how young people have continuously shaped South Africa
through music, fashion, art, innovation, and enterprise. From Mzukwane to the new generation, the market celebrates the enduring spirit of youth as drivers of culture and change. Taking place as part of the June 16 commemorative weekend in Soweto, the market will create a platform
for young entrepreneurs, creators, designers, and innovators to showcase and sell their products, test ideas, build networks, and gain exposure. Since 2014, Locrate Market has played an important role in empowering township entrepreneurs and supporting the local creative
economy. Generation Now continues this legacy - creating opportunities for youth-led businesses while celebrating creativity, and entrepreneurial spirit that continue to move Soweto and South Africa forward.
Event Details
SUNDAY,
14 JUNE 2026
12:00PM to 8:00PM
10823A Pooe Street, Orlando West, Johannesburg, 1804, South Africa
Age Restrictions:
All ages allowed
Cost:
Free
Location
10823A Pooe Street, Orlando West, Johannesburg, 1804, South Africa
76 Hours in Soweto
As South Africa prepares to mark the 50th anniversary of the Soweto Uprising, civic organisation Jozi My Jozi, in partnership with community organisations, tourism stakeholders, local businesses and residents, will present 76 Hours in Soweto. This is a four-day commemorative programme from 13–16 June 2026, designed to honour the legacy of June 16 in 1976, while creating meaningful economic opportunities for local communities.
More than a commemoration, the initiative seeks to position Soweto as a leading heritage, cultural and tourism destination while demonstrating how major public events can contribute to furthering local economic development, job creation, and community empowerment.
The programme is being delivered through a unique collaboration between the Soweto Township Accommodation Establishments (STAE) - a network of guesthouses, lodges, backpackers, and bed-and-breakfast establishments working together to welcome visitors to Soweto during the commemorative weekend - and the 1976@50 Soweto Community Commemoration Campaign, bringing together tourism operators, community organisations, foundations, schools, youth groups, and civic leaders under a shared vision. By encouraging visitors to stay, explore, and engage with Soweto over the commemorative weekend, the
partnership aims to ensure that the economic, cultural, and social benefits of the 50th anniversary are felt across the community while preserving and celebrating one of South Africa’s most important historical legacies.
Through curated accommodation packages, guided tours, cultural experiences, local markets, exhibitions, dialogues, performances, and
community-led events, the initiative aims to encourage visitors to stay longer, spend locally, and engage more deeply with the rich history and culture of Soweto.