Melusi, a driving force behind Jozi’s urban revitalisation movement, serves as creative director at Jozi My Jozi, bringing his expertise as founder of the advertising agency We Are Bizarre.

After a successful international career in advertising, he returned to his home city with a clear mission: to channel creative excellence towards positive social change. His strategic vision and innovative storytelling shape Jozi My Jozi’s brand, communications and community engagement initiatives, transforming how residents and visitors experience inner-city Johannesburg.