This workstream uses culture, creativity and public space to change how Jozi looks and feels. A broken wall becomes a canvas. An overlooked corner becomes a place to stop and look again.

Through public art, festivals, Jozi My Jozi walks and activations, we turn forgotten spaces into places people are drawn to.

Not just passing through. Taking it in.

We want you to love home. And others to have reasons to stay.

Campaigns like Babize Bonke celebrate the people already shaping the city. Guides. Crafters. Artists. Cooks. Crews. The ones carrying the flavour and soul of Jozi.

The goal is simple: feet on pavements and money in local hands. That’s how we grow pride, shift perceptions and support local hustle.

Claim your spot
on the shared stoep.
Back local creatives.
Explore your city.